Launch App

Docs

Tenure and seasons

The leaderboard ranks reign length, not position size.

How ranking works

The tenure clock starts when a crown is taken and stops when it is lost, for any reason. The public leaderboard sorts all sitting CEOs by current tenure. Deposal, firing, and abdication each reset the clock to zero. Reigns do not combine.

Crowned

clock starts

Reigning

clock runs, fees accrue

Deposed / fired / abdicated

clock stops, forever

one reign, three ways it ends

Seasons

Season 1 runs through October 1, 2026. At close, the longest active reign wins the season. Standings are archived and the next season starts fresh. Reigns in progress carry their clocks across the boundary; the reset applies to standings, not to tenure.

The squat

Tenure is the ranking, so an uncontested crown accrues at the same rate as a contested one. The current leader has held a sparkling-water company unopposed for 87 days.